I’ve been thinking ….
…… dangerous I know – but with all the talk of the brands going away and the software group becoming a big happy mish-mash of products and solutions and the much chat around “if there is no Lotus what is Lotusphere going to be called” chat – to be it still makes perfect sense to call the Annual Conference – LOTUSPHERE
So the bit of IBM that was Lotus the brand is now IBM Collaboration Solutions – which kind of makes sense as we have Lotus Domino and Notes, The WebSphere based products like Connections and Portal/WCM and Quickr that can be either and Sametime that uses both – all very Collaborative .. but calling our Annual Conference any thing other than Lotusphere just seems dumb.
Just look at it for a minute … Lotus …. Sphere
Please IBM .. do what you must with Brands, Product names and marketing (ok may be not marketing but we can live in hope eh;) )
BUT the conference name is perfect – everyone knows Lotusphere, what goes on at Lotusphere mostly stays at Lotusphere (and twitter and facebook and youtube) – if it ain’t broke don’t fix it